%0 Journal Article %T Conceptual transformations of modern marketing in conditions of digital business environment and development of virtual markets %A Jiatong, L.. %K digital marketing, virtual markets, marketing mix, marketing transformation, consumer behav- ior, metaverse, digital business environmen %J THE TERRITORY OF NEW OPPORTUNITIES.THE HERALD OF VLADIVOSTOK STATE UNIVERSITETA %D 2026 %N 18 %P 10 %I Vladivostok State University