%0 Journal Article %T Modern approaches to the development of a marketing strategy for the promotion of medical services at the corporate leve %A Zhohova, V.V. %A Stepuleva, L.F. %K Primorsky Krai, medical services market, competitive environment, corporate level, target au- dience, segmentation, SWOT-analysis, marketing strategy, modern approaches. %J THE TERRITORY OF NEW OPPORTUNITIES OPENS FOR INVESTMENT PROJECTS OF THE FUTURE %D 2025 %N %P 15 %I Vladivostok State University