TY JOUR TI Modern approaches to the development of a marketing strategy for the promotion of medical services at the corporate leve KW Primorsky Krai KW medical services market KW competitive environment KW corporate level KW target au- dience KW segmentation KW SWOT-analysis KW marketing strategy KW modern approaches. JO THE TERRITORY OF NEW OPPORTUNITIES OPENS FOR INVESTMENT PROJECTS OF THE FUTURE AU Zhohova, V.V. AU Stepuleva, L.F. PY 2025 IS PB Vladivostok State University