Siberian Federal University (Department of Cultural Studies, Senior Lecturer)
Irkutsk, Russian Federation
employee
Irkutsk Institute of Chemistry named after A.E. Favorsky, Siberian Branch of the Russian Academy of Sciences
employee
Tomsk State University (Professor)
Irkursk, Irkutsk region, Russian Federation
The object of the research is the representation practices of urban socio-spatial structures in various types of mass communication. On the example of Irkutsk, we define what the meaning of the term "private sector"(Areas built up with single-family houses) gains in the media, selected using the National corpus of the Russian language, departmental press releases and texts presented in the first pages of search results of Google and Yandex on request "private sector Irkutsk". By treating the private sector as an "empty sign", we learn which toponyms and social practices it associates with in the texts that different social actors produce. The aim of the study is to establish the similarities and differences between the images of the "private sector" in the semiotic systems created by different social actors: professional journalists, urban bureaucracy and search algorithms.
"private sector", city, media, search engines, semiotics of the city
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