employee
employee
Modern reforms focus on innovative ideas and their implementation in educational sphere as well. Marketing as a system is a free discipline that integrates and penetrates into all industries and fields of activity. Understanding of it should be both comprehensive in a broad sense and specific in addressing narrow, problem-oriented situations. Therefore, using deductive reasoning, the authors propose a promising concept for the specialized training of market- ers. However, the development of profession-oriented educational programs is seen with a focus on transprofessional convergence and, if possible, the appliance of divergence. This means that the graduate must acquire not one or two professions, but several ones blending and supplementing related, similar or synchronous requirements from different professional standards. A significant point is the institutional development of specialized training programs that should provide related and complementary resource across other careers. The primary goal of specialized marketers training is to cultivate a unique level of marketing thinking in graduates, equipping them to compete internationally, where global excellence is a critical benchmark. The importance of regularly surveying graduate expectations and measuring gaps relative to employer demands is emphasized. Taking into account these factors and timely adjustment of curriculums allows to ensure high quality of education that meets the expectations and demands of employers and the labor market. The article mentiones the need for educational institutions to focus on training marketing educators who can contribute as both practitioner-instructors and collaborators on joint scientific and research projects, including graduate-level training for such specialists.
marketing specialist, specialized training, transprofessionalism, global excellence, professional standards, institutional development.
1. Isaev A.A. The concept of "marketing": the problem of content. The territory of new opportunities. Bulletin of the Vladivostok State University of Economics and Service. 2018; 10 (2 (41)): 73–79. DOI:https://doi.org/10.24866/VVSU/2073-3984/2018-2/073-079. EDN XRQXXN
2. Simakina M.A., Kozhina O.M. Problems of certification of marketers and Internet marketers in Russia. Moiseevsky readings. Humanitarian challenges and threats of the XXI century: Reports and materials of the VI All-Russian (National) Scientific Conference. In 2 vol. (Moscow, April 20–22, 2023). Moscow: Moscow University of the Humanities; 2023. P. 434–441. EDN HLNIIA
3. Rakhova M.V. Formation of professional competencies in the training of marketers: forms of effective interaction between educational organizations and business representatives. Economics, Entrepreneurship and Law. 2023; 13 (9): 3619–3630. DOI:https://doi.org/10.18334/epp.13.9.118925. EDN EHDFZP
4. Ivanov N.Y. Methodical re-equipment of an agrarian university. Problems of forming value orientations in the education of rural youth: A collection of materials of the International scientific and practical conference (Tyumen, 05–06 June 2014). Tyumen: Printing shop "Risograph"; 2014. P. 32–36. EDN TOZPZB
5. Lemeshchenko P., Tryasunova O. The ICT sector as a driving force of institutional development. Science and IInnovation. 2022; 2 (228): 52–58. DOI:https://doi.org/10.29235/1818-9857-2022-2-52-58. EDN JGVJGL
6. Strekozov A.I. Institutional development of legal education and legal science. III International Scientific Conference on Interdisciplinary Research: collection of articles (Yekaterinburg, September 15, 2023) / Institute of Digital Economics and Law, LLC. Yekaterinburg: Limited Liability Company "Institute of Digital Economics and Law"; 2023. P. 138–141. EDN JGUXWH
7. Zinchenko V.O., Galushko N.V. Transprofessionalism as a new methodology of vocational education. Collection of abstracts of reports of participants in the pool of scientific and practical conferences (Sochi, January 23–27, 2020) / State Organization of Higher Professional Education "Donetsk National University of Economics and Trade named after Mikhail Tugan-Baranovsky"; Federal State Budgetary educational institution of higher education "Kerch State Marine Technological University"; State Educational Institution of Higher Professional Education of the Luhansk People's Republic "Luhansk Taras Shevchenko National University". Sochi: Kerch State Marine Technological University; 2020. P. 310–312. EDN PDUMIX
8. Ivanchenko O.S. Transprofessionalism in the system of professional training and adaptation of young scientists in a mobile world. Bulletin of the South Russian State Technical University (NPI). Series: Socio-economic sciences. 2020; 13 (6): 54–61. DOI:https://doi.org/10.17213/2075-2067-2020-6-54-61. EDN HUPSPY
9. Zhevlakovich S.S. Professional standards and departmental qualification requirements for special professional training of graduates. Bulletin of Economic Security. 2020; (6): 288–294. DOI:https://doi.org/10.24411/2414-3995-2020-10402. EDN KGRGKZ
10. Kirillov M.V., Silenko A.N. Economics of professional standards and application in business. International Journal of Humanities and Natural Sciences. 2024; 6-3 (93): 10–13. DOI:https://doi.org/10.24412/2500-1000-2024-6-3-10-13. EDN HZZDSM
11. Chegrintsova S.V. Professional standards as a tool for the formation of professional suitability of an employee. Bulletin of Tver State University. Series: Economics and Management. 2021; 1 (53): 104–112. DOI:https://doi.org/10.26456/2219-453/2021.1.104-112. EDN PBKTCE DOI: https://doi.org/10.26456/2219-1453/2021.1.104-112
12. Identification of gaps in the expectations of university students and potential employers as a basis for making managerial decisions in the higher education system / S.I. Ashmarina, E.A. Kandrashina, L.G. Lebedeva, A.M. Izmailov. Bulletin of the Samara State University of Economics. 2019; 10 (180): 27–31. EDN VJYQAI
13. Okhotnikov O.V., Kazakova Yu.E. The youth labor market: mutual expectations of university graduates and employers (comparative analysis). Intelligence. Innovation. Investment. 2018; (8): 51–56. EDN YRMQHZ
14. Chernavtseva, M.A. A young specialist in the labor market: the expectation of a graduate and the employer's view. State policy in the field of employment promotion for university graduates: a collection of scientific papers. Khabarovsk: Pacific State University; 2015. P. 104–113. EDN UKDIPX
15. Stepanova Yu.B. Young specialists with higher education and employers: mutual expectations in the practice of sociological study. Bulletin of the Volga Region Institute of Management. 2018; 18 (2): 95–103. DOIhttps://doi.org/10.22394/1682-2358-2018-2-95-103. EDN UQKLPW
16. Kuzmina S.V. Analysis of contradictions between the professional expectations of graduates of Dalrybvtuz and the real requirements of employers for their professional training. Fisheries. 2023; (1): 18–21. DOI:https://doi.org/10.37663/0131-6184-2023-1-18-21. EDN IQYMYU
17. Svirin V.A., Latkin A.P. A communication approach to managing the activities of entrepreneurial structures based on the use of marketing technologies. The territory of new opportunities. Bulletin of Vladivostok State University. 2024; 16 (2 (70)): 51–58. DOI:https://doi.org/10.24866/VVSU/2949-1258/2024-2/051-058. EDN LAIYSW
18. Novikov O.A. The use of lateral thinking in innovative technologies in the preparation of bachelors and masters in the field of training "Management" (profile "marketing"). Economic systems. 2017; 10 (4 (39)): 72–74. EDN YPHONO.
19. Medved E.I., Kiseleva O.I. Preparation of bachelors of socio-cultural activities for the formation of competencies in pedagogical marketing. Anthropological didactics and education. 2022; 5 (6): 103–113. EDN YIYHYS
20. Osipova O.P., Savenkova E.V., Shklyarova O.A. Transprofessionalism as a resource in the system of training education managers in a pedagogical university. Teacher XXI century. 2021; (2-1): 58–68. DOI:https://doi.org/10.31862/2073-9613-2021-2-58-68. EDN CIIHVK
21. Isaev A.A. The concept of "marketing": the problem of content. The territory of new opportunities. Bulletin of the Vladivostok State University of Economics and Service. 2018; 10 (2 (41)): 73–79. DOI:https://doi.org/10.24866/VVSU/2073-3984/2018-2/073-079. EDN XRQXXN
22. Simakina M.A., Kozhina O.M. Problems of certification of marketers and Internet marketers in Russia. Moiseevsky readings. Humanitarian challenges and threats of the XXI century: Reports and materials of the VI All-Russian (National) Scientific Conference. In 2 vol. (Moscow, April 20–22, 2023). Moscow: Moscow University of the Humanities; 2023. P. 434–441. EDN HLNIIA
23. Rakhova M.V. Formation of professional competencies in the training of marketers: forms of effective interaction between educational organizations and business representatives. Economics, Entrepreneurship and Law. 2023; 13 (9): 3619–3630. DOI:https://doi.org/10.18334/epp.13.9.118925. EDN EHDFZP
24. Ivanov N.Y. Methodical re-equipment of an agrarian university. Problems of forming value orientations in the education of rural youth: A collection of materials of the International scientific and practical conference (Tyumen, 05–06 June 2014). Tyumen: Printing shop "Risograph"; 2014. P. 32–36. EDN TOZPZB
25. Lemeshchenko P., Tryasunova O. The ICT sector as a driving force of institutional development. Science and IInnovation. 2022; 2 (228): 52–58. DOI:https://doi.org/10.29235/1818-9857-2022-2-52-58. EDN JGVJGL
26. Strekozov A.I. Institutional development of legal education and legal science. III International Scientific Conference on Interdisciplinary Research: collection of articles (Yekaterinburg, September 15, 2023) / Institute of Digital Economics and Law, LLC. Yekaterinburg: Limited Liability Company "Institute of Digital Economics and Law"; 2023. P. 138–141. EDN JGUXWH
27. Zinchenko V.O., Galushko N.V. Transprofessionalism as a new methodology of vocational education. Collection of abstracts of reports of participants in the pool of scientific and practical conferences (Sochi, January 23–27, 2020) / State Organization of Higher Professional Education "Donetsk National University of Economics and Trade named after Mikhail Tugan-Baranovsky"; Federal State Budgetary educational institution of higher education "Kerch State Marine Technological University"; State Educational Institution of Higher Professional Education of the Luhansk People's Republic "Luhansk Taras Shevchenko National University". Sochi: Kerch State Marine Technological University; 2020. P. 310–312. EDN PDUMIX
28. Ivanchenko O.S. Transprofessionalism in the system of professional training and adaptation of young scientists in a mobile world. Bulletin of the South Russian State Technical University (NPI). Series: Socio-economic sciences. 2020; 13 (6): 54–61. DOI:https://doi.org/10.17213/2075-2067-2020-6-54-61. EDN HUPSPY
29. Zhevlakovich S.S. Professional standards and departmental qualification requirements for special professional training of graduates. Bulletin of Economic Security. 2020; (6): 288–294. DOI:https://doi.org/10.24411/2414-3995-2020-10402. EDN KGRGKZ
30. Kirillov M.V., Silenko A.N. Economics of professional standards and application in business. International Journal of Humanities and Natural Sciences. 2024; 6-3 (93): 10–13. DOI:https://doi.org/10.24412/2500-1000-2024-6-3-10-13. EDN HZZDSM
31. Chegrintsova S.V. Professional standards as a tool for the formation of professional suitability of an employee. Bulletin of Tver State University. Series: Economics and Management. 2021; 1 (53): 104–112. DOI:https://doi.org/10.26456/2219-453/2021.1.104-112. EDN PBKTCE DOI: https://doi.org/10.26456/2219-1453/2021.1.104-112
32. Identification of gaps in the expectations of university students and potential employers as a basis for making managerial decisions in the higher education system / S.I. Ashmarina, E.A. Kandrashina, L.G. Lebedeva, A.M. Izmailov. Bulletin of the Samara State University of Economics. 2019; 10 (180): 27–31. EDN VJYQAI
33. Okhotnikov O.V., Kazakova Yu.E. The youth labor market: mutual expectations of university graduates and employers (comparative analysis). Intelligence. Innovation. Investment. 2018; (8): 51–56. EDN YRMQHZ
34. Chernavtseva, M.A. A young specialist in the labor market: the expectation of a graduate and the employer's view. State policy in the field of employment promotion for university graduates: a collection of scientific papers. Khabarovsk: Pacific State University; 2015. P. 104–113. EDN UKDIPX
35. Stepanova Yu.B. Young specialists with higher education and employers: mutual expectations in the practice of sociological study. Bulletin of the Volga Region Institute of Management. 2018; 18 (2): 95–103. DOIhttps://doi.org/10.22394/1682-2358-2018-2-95-103. EDN UQKLPW
36. Kuzmina S.V. Analysis of contradictions between the professional expectations of graduates of Dalrybvtuz and the real requirements of employers for their professional training. Fisheries. 2023; (1): 18–21. DOI:https://doi.org/10.37663/0131-6184-2023-1-18-21. EDN IQYMYU
37. Svirin V.A., Latkin A.P. A communication approach to managing the activities of entrepreneurial structures based on the use of marketing technologies. The territory of new opportunities. Bulletin of Vladivostok State University. 2024; 16 (2 (70)): 51–58. DOI:https://doi.org/10.24866/VVSU/2949-1258/2024-2/051-058. EDN LAIYSW
38. Novikov O.A. The use of lateral thinking in innovative technologies in the preparation of bachelors and masters in the field of training "Management" (profile "marketing"). Economic systems. 2017; 10 (4 (39)): 72–74. EDN YPHONO.
39. Medved E.I., Kiseleva O.I. Preparation of bachelors of socio-cultural activities for the formation of competencies in pedagogical marketing. Anthropological didactics and education. 2022; 5 (6): 103–113. EDN YIYHYS
40. Osipova O.P., Savenkova E.V., Shklyarova O.A. Transprofessionalism as a resource in the system of training education managers in a pedagogical university. Teacher XXI century. 2021; (2-1): 58–68. DOI:https://doi.org/10.31862/2073-9613-2021-2-58-68. EDN CIIHVK
41. Isaev A.A. The concept of "marketing": the problem of content. The territory of new opportunities. Bulletin of the Vladivostok State University of Economics and Service. 2018; 10 (2 (41)): 73–79. DOI:https://doi.org/10.24866/VVSU/2073-3984/2018-2/073-079. EDN XRQXXN
42. Simakina M.A., Kozhina O.M. Problems of certification of marketers and Internet marketers in Russia. Moiseevsky readings. Humanitarian challenges and threats of the XXI century: Reports and materials of the VI All-Russian (National) Scientific Conference. In 2 vol. (Moscow, April 20–22, 2023). Moscow: Moscow University of the Humanities; 2023. P. 434–441. EDN HLNIIA
43. Rakhova M.V. Formation of professional competencies in the training of marketers: forms of effective interaction between educational organizations and business representatives. Economics, Entrepreneurship and Law. 2023; 13 (9): 3619–3630. DOI:https://doi.org/10.18334/epp.13.9.118925. EDN EHDFZP
44. Ivanov N.Y. Methodical re-equipment of an agrarian university. Problems of forming value orientations in the education of rural youth: A collection of materials of the International scientific and practical conference (Tyumen, 05–06 June 2014). Tyumen: Printing shop "Risograph"; 2014. P. 32–36. EDN TOZPZB
45. Lemeshchenko P., Tryasunova O. The ICT sector as a driving force of institutional development. Science and IInnovation. 2022; 2 (228): 52–58. DOI:https://doi.org/10.29235/1818-9857-2022-2-52-58. EDN JGVJGL
46. Strekozov A.I. Institutional development of legal education and legal science. III International Scientific Conference on Interdisciplinary Research: collection of articles (Yekaterinburg, September 15, 2023) / Institute of Digital Economics and Law, LLC. Yekaterinburg: Limited Liability Company "Institute of Digital Economics and Law"; 2023. P. 138–141. EDN JGUXWH
47. Zinchenko V.O., Galushko N.V. Transprofessionalism as a new methodology of vocational education. Collection of abstracts of reports of participants in the pool of scientific and practical conferences (Sochi, January 23–27, 2020) / State Organization of Higher Professional Education "Donetsk National University of Economics and Trade named after Mikhail Tugan-Baranovsky"; Federal State Budgetary educational institution of higher education "Kerch State Marine Technological University"; State Educational Institution of Higher Professional Education of the Luhansk People's Republic "Luhansk Taras Shevchenko National University". Sochi: Kerch State Marine Technological University; 2020. P. 310–312. EDN PDUMIX
48. Ivanchenko O.S. Transprofessionalism in the system of professional training and adaptation of young scientists in a mobile world. Bulletin of the South Russian State Technical University (NPI). Series: Socio-economic sciences. 2020; 13 (6): 54–61. DOI:https://doi.org/10.17213/2075-2067-2020-6-54-61. EDN HUPSPY
49. Zhevlakovich S.S. Professional standards and departmental qualification requirements for special professional training of graduates. Bulletin of Economic Security. 2020; (6): 288–294. DOI:https://doi.org/10.24411/2414-3995-2020-10402. EDN KGRGKZ
50. Kirillov M.V., Silenko A.N. Economics of professional standards and application in business. International Journal of Humanities and Natural Sciences. 2024; 6-3 (93): 10–13. DOI:https://doi.org/10.24412/2500-1000-2024-6-3-10-13. EDN HZZDSM
51. Chegrintsova S.V. Professional standards as a tool for the formation of professional suitability of an employee. Bulletin of Tver State University. Series: Economics and Management. 2021; 1 (53): 104–112. DOI:https://doi.org/10.26456/2219-453/2021.1.104-112. EDN PBKTCE DOI: https://doi.org/10.26456/2219-1453/2021.1.104-112
52. Identification of gaps in the expectations of university students and potential employers as a basis for making managerial decisions in the higher education system / S.I. Ashmarina, E.A. Kandrashina, L.G. Lebedeva, A.M. Izmailov. Bulletin of the Samara State University of Economics. 2019; 10 (180): 27–31. EDN VJYQAI
53. Okhotnikov O.V., Kazakova Yu.E. The youth labor market: mutual expectations of university graduates and employers (comparative analysis). Intelligence. Innovation. Investment. 2018; (8): 51–56. EDN YRMQHZ
54. Chernavtseva, M.A. A young specialist in the labor market: the expectation of a graduate and the employer's view. State policy in the field of employment promotion for university graduates: a collection of scientific papers. Khabarovsk: Pacific State University; 2015. P. 104–113. EDN UKDIPX
55. Stepanova Yu.B. Young specialists with higher education and employers: mutual expectations in the practice of sociological study. Bulletin of the Volga Region Institute of Management. 2018; 18 (2): 95–103. DOIhttps://doi.org/10.22394/1682-2358-2018-2-95-103. EDN UQKLPW
56. Kuzmina S.V. Analysis of contradictions between the professional expectations of graduates of Dalrybvtuz and the real requirements of employers for their professional training. Fisheries. 2023; (1): 18–21. DOI:https://doi.org/10.37663/0131-6184-2023-1-18-21. EDN IQYMYU
57. Svirin V.A., Latkin A.P. A communication approach to managing the activities of entrepreneurial structures based on the use of marketing technologies. The territory of new opportunities. Bulletin of Vladivostok State University. 2024; 16 (2 (70)): 51–58. DOI:https://doi.org/10.24866/VVSU/2949-1258/2024-2/051-058. EDN LAIYSW
58. Novikov O.A. The use of lateral thinking in innovative technologies in the preparation of bachelors and masters in the field of training "Management" (profile "marketing"). Economic systems. 2017; 10 (4 (39)): 72–74. EDN YPHONO.
59. Medved E.I., Kiseleva O.I. Preparation of bachelors of socio-cultural activities for the formation of competencies in pedagogical marketing. Anthropological didactics and education. 2022; 5 (6): 103–113. EDN YIYHYS
60. Osipova O.P., Savenkova E.V., Shklyarova O.A. Transprofessionalism as a resource in the system of training education managers in a pedagogical university. Teacher XXI century. 2021; (2-1): 58–68. DOI:https://doi.org/10.31862/2073-9613-2021-2-58-68. EDN CIIHVK
61. Isaev A.A. The concept of "marketing": the problem of content. The territory of new opportunities. Bulletin of the Vladivostok State University of Economics and Service. 2018; 10 (2 (41)): 73–79. DOI:https://doi.org/10.24866/VVSU/2073-3984/2018-2/073-079. EDN XRQXXN
62. Simakina M.A., Kozhina O.M. Problems of certification of marketers and Internet marketers in Russia. Moiseevsky readings. Humanitarian challenges and threats of the XXI century: Reports and materials of the VI All-Russian (National) Scientific Conference. In 2 vol. (Moscow, April 20–22, 2023). Moscow: Moscow University of the Humanities; 2023. P. 434–441. EDN HLNIIA
63. Rakhova M.V. Formation of professional competencies in the training of marketers: forms of effective interaction between educational organizations and business representatives. Economics, Entrepreneurship and Law. 2023; 13 (9): 3619–3630. DOI:https://doi.org/10.18334/epp.13.9.118925. EDN EHDFZP
64. Ivanov N.Y. Methodical re-equipment of an agrarian university. Problems of forming value orientations in the education of rural youth: A collection of materials of the International scientific and practical conference (Tyumen, 05–06 June 2014). Tyumen: Printing shop "Risograph"; 2014. P. 32–36. EDN TOZPZB
65. Lemeshchenko P., Tryasunova O. The ICT sector as a driving force of institutional development. Science and IInnovation. 2022; 2 (228): 52–58. DOI:https://doi.org/10.29235/1818-9857-2022-2-52-58. EDN JGVJGL
66. Strekozov A.I. Institutional development of legal education and legal science. III International Scientific Conference on Interdisciplinary Research: collection of articles (Yekaterinburg, September 15, 2023) / Institute of Digital Economics and Law, LLC. Yekaterinburg: Limited Liability Company "Institute of Digital Economics and Law"; 2023. P. 138–141. EDN JGUXWH
67. Zinchenko V.O., Galushko N.V. Transprofessionalism as a new methodology of vocational education. Collection of abstracts of reports of participants in the pool of scientific and practical conferences (Sochi, January 23–27, 2020) / State Organization of Higher Professional Education "Donetsk National University of Economics and Trade named after Mikhail Tugan-Baranovsky"; Federal State Budgetary educational institution of higher education "Kerch State Marine Technological University"; State Educational Institution of Higher Professional Education of the Luhansk People's Republic "Luhansk Taras Shevchenko National University". Sochi: Kerch State Marine Technological University; 2020. P. 310–312. EDN PDUMIX
68. Ivanchenko O.S. Transprofessionalism in the system of professional training and adaptation of young scientists in a mobile world. Bulletin of the South Russian State Technical University (NPI). Series: Socio-economic sciences. 2020; 13 (6): 54–61. DOI:https://doi.org/10.17213/2075-2067-2020-6-54-61. EDN HUPSPY
69. Zhevlakovich S.S. Professional standards and departmental qualification requirements for special professional training of graduates. Bulletin of Economic Security. 2020; (6): 288–294. DOI:https://doi.org/10.24411/2414-3995-2020-10402. EDN KGRGKZ
70. Kirillov M.V., Silenko A.N. Economics of professional standards and application in business. International Journal of Humanities and Natural Sciences. 2024; 6-3 (93): 10–13. DOI:https://doi.org/10.24412/2500-1000-2024-6-3-10-13. EDN HZZDSM
71. Chegrintsova S.V. Professional standards as a tool for the formation of professional suitability of an employee. Bulletin of Tver State University. Series: Economics and Management. 2021; 1 (53): 104–112. DOI:https://doi.org/10.26456/2219-453/2021.1.104-112. EDN PBKTCE DOI: https://doi.org/10.26456/2219-1453/2021.1.104-112
72. Identification of gaps in the expectations of university students and potential employers as a basis for making managerial decisions in the higher education system / S.I. Ashmarina, E.A. Kandrashina, L.G. Lebedeva, A.M. Izmailov. Bulletin of the Samara State University of Economics. 2019; 10 (180): 27–31. EDN VJYQAI
73. Okhotnikov O.V., Kazakova Yu.E. The youth labor market: mutual expectations of university graduates and employers (comparative analysis). Intelligence. Innovation. Investment. 2018; (8): 51–56. EDN YRMQHZ
74. Chernavtseva, M.A. A young specialist in the labor market: the expectation of a graduate and the employer's view. State policy in the field of employment promotion for university graduates: a collection of scientific papers. Khabarovsk: Pacific State University; 2015. P. 104–113. EDN UKDIPX
75. Stepanova Yu.B. Young specialists with higher education and employers: mutual expectations in the practice of sociological study. Bulletin of the Volga Region Institute of Management. 2018; 18 (2): 95–103. DOIhttps://doi.org/10.22394/1682-2358-2018-2-95-103. EDN UQKLPW
76. Kuzmina S.V. Analysis of contradictions between the professional expectations of graduates of Dalrybvtuz and the real requirements of employers for their professional training. Fisheries. 2023; (1): 18–21. DOI:https://doi.org/10.37663/0131-6184-2023-1-18-21. EDN IQYMYU
77. Svirin V.A., Latkin A.P. A communication approach to managing the activities of entrepreneurial structures based on the use of marketing technologies. The territory of new opportunities. Bulletin of Vladivostok State University. 2024; 16 (2 (70)): 51–58. DOI:https://doi.org/10.24866/VVSU/2949-1258/2024-2/051-058. EDN LAIYSW
78. Novikov O.A. The use of lateral thinking in innovative technologies in the preparation of bachelors and masters in the field of training "Management" (profile "marketing"). Economic systems. 2017; 10 (4 (39)): 72–74. EDN YPHONO.
79. Medved E.I., Kiseleva O.I. Preparation of bachelors of socio-cultural activities for the formation of competencies in pedagogical marketing. Anthropological didactics and education. 2022; 5 (6): 103–113. EDN YIYHYS
80. Osipova O.P., Savenkova E.V., Shklyarova O.A. Transprofessionalism as a resource in the system of training education managers in a pedagogical university. Teacher XXI century. 2021; (2-1): 58–68. DOI:https://doi.org/10.31862/2073-9613-2021-2-58-68. EDN CIIHVK
